SEO in Portland, Or

Cornerstone Web Studio is located in Portland, and we love it here. Some of our team grew up in Portland, others have moved from various parts of the country. One thing our team has in common is our passion for marketing. The knowledge level of each individual team member is a lot higher than the average marketing company, and that ties in to our philosophy. The only way we can impact our community and help local businesses is by being experts in our fields, and SEO is no exception.

Whether you’re an expert on SEO yourself or need a basic, high level overlook of your online marketing options, we can provide you with a complete business analysis and the direction you need to get on track to marketing your business online to generate the greatest return on investment. Some marketing strategies aren’t right for certain businesses, so instead of convincing to pursue any and all avenues, we are here to help guide you to doing what makes the most sense, whether or not that involves search engine optimization.

The most common question we get about SEO from business owners in Portland as well as other regions is how it differs from other methods of getting online traffic, such as paid advertising, especially within the context of price comparison. Answering this question more precisely really requires addressing your particular industry and getting an understanding of paid advertising competition and average CPC (cost per click) when comparing paid search to organic search. However, the following explains a basic overview of both.

Paid Advertising vs. SEO

Paid advertising such as creating and using ads on the Google AdWords platform, generally has an associated cost for each ad click. This is a great way to skip the organics and go straight to the top within the ad sections (generally top and bottom) and start raising brand awareness, signing people up or selling products right away, depending on your goal. This does have an associated ongoing cost, seeing as each click costs. Well worth it if the acquisition cost and cost of goods is below the total sales price, because you are making profit, but that’s where SEO differentiates itself.

SEO has to do with organic rankings, what that means is that it appears in search results naturally without having to pay for clicks. No matter how many clicks you get, that traffic will always be free. Getting a lot of this traffic primarily entails getting onto page 1 or 2 or search results that are most relevant to your business. In order to do this, however, you need a time machine to go back in time when no one was doing SEO and there was little or no competition for your industry online, or if you’re still in 2018 you need an SEO engineer. Yes, an engineer! This is because the internet has become flooded with websites and businesses, and rising above the competition requires the methodical approach and the surgical precision of a brain surgeon. This involves editing website code, decreasing inefficiencies, keyword weaving, link sculpting, working with title content, meta descriptions and much more as part of an intensive data driven strategic plan. It takes some serious expertise and some hard work to get results and appease Google’s indexing algorithms.

Whether you are only considering SEO or other services, and whether you live in Portland, nearby or even far away we would love to discuss search engine optimization with you and explore the best routes to get your business greater exposure online and a greater resulting customer base.