Marketing Blog
Browse our articles covering a range of topics helpful to small and mid-sized business owners, entrepreneurs, agents, doctors & more. Topics cover online marketing, web design, social media management, paid search advertising, SEO and other aspects of digital media marketing. Feel free to leave and comment and share, and come back soon for more content as we publish helpful articles in the future.
What is Copy & Why Does it Matter?
Website Copy 101 The term “copy” is used a lot when referring to marketing and website development. There is often some confusion surrounding the topic, especially when it comes to the difference between copy and content. It is important for small business owners to...
Investing in Local SEO | 2020 Guide
Local SEO 101 As a small business owner, Search Engine Optimization (SEO) is important to understand and take advantage of. If you want your business to be found locally by your target market, the right SEO practices need to be incorporated into your business...
HTML Basics You Need to Know
Do you remember a time when MySpace was the most popular social media platform online? Did you ever spend hours meticulously adjusting your profile to make it look perfect? You’re not alone. Long before Facebook, Instagram, and Twitter rose to the top, MySpace was...
Your Website in 3 Seconds
3 Seconds - That’s how long it can take for a potential customer to go to a competing business while your website was still loading. Not surprisingly, the amount of visitors that leave your website increases exponentially with each additional second of load time....
SEO or AdWords?
When it comes to deciding where to best spend your advertising dollars, with so many directions you can go it can get a bit confusing. To make things worse, there are tons of marketing companies and if you spend some time talking to various reps you might inevitably...
Website vs Social Media Pages
Social media pages are immediately appealing. They are free, they already have an audience built in, and they are easy to set up. But these advantages can be deceiving. In this article, we will break down the pros and cons of creating an online presence with …
Website Design Trends 2017
Website Design Trends 2017 The great late Jack Kerouac, American Novelist and Poet, once wrote: “Great things are not accomplished by those who yield to trends and fads and popular opinion”. While this is wonderful advice, it’s not entirely true. And let me tell you…
Top 10 – Free Stock Photo Websites
Fred R. Barnard once said, “a picture is worth a thousand words”. Adding photographs to your website adds interest and appeal, even allowing you to insert links and keywords/phrases, increasing your search engine rankings. So here’s the 22 FREE Stock sites…
Can’t Find Your Site on Google?
Not finding your site on Google or other search engines can be one of the most frustrating things any business owner has to deal with. You know you are missing out on traffic, but you just can’t seem to reach all of those potential customers passing you by!
