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What is Copy & Why Does it Matter?

What is Copy & Why Does it Matter?

Website Copy 101 The term “copy” is used a lot when referring to marketing and website development. There is often some confusion surrounding the topic, especially when it comes to the difference between copy and content. It is important for small business owners to...
HTML Basics You Need to Know

HTML Basics You Need to Know

Do you remember a time when MySpace was the most popular social media platform online? Did you ever spend hours meticulously adjusting your profile to make it look perfect? You’re not alone. Long before Facebook, Instagram, and Twitter rose to the top, MySpace was...
Your Website in 3 Seconds

Your Website in 3 Seconds

3 Seconds – That’s how long it can take for a potential customer to go to a competing business while your website was still loading. Not surprisingly, the amount of visitors that leave your website increases exponentially with each additional second of load...
SEO or AdWords?

SEO or AdWords?

When it comes to deciding where to best spend your advertising dollars, with so many directions you can go it can get a bit confusing. To make things worse, there are tons of marketing companies and if you spend some time talking to various reps you might inevitably...
Website vs Social Media Pages

Website vs Social Media Pages

The question we hear time and time again from business owners is… “Should I have a website or social media page?” The short answer is “both.” Social media pages are immediately appealing. They are free, they already have an audience built in, and they are easy...