Search Engine Optimization (“SEO”) Terms

These SEO Terms apply in addition to the General Terms and any other applicable Service Terms or agreements between you and Cornerstone Web Studio LLC (“Cornerstone,” “we,” “us,” or “our”).

Service Structure: SEO Services are provided for the minimum term specified in your proposal, order, or Service Terms, followed by month-to-month service unless otherwise agreed in writing.

Payment Terms: SEO Services are billed as recurring monthly payments in accordance with the Fees and payment terms set forth in the Agreement.

No Performance Obligation: SEO is a competitive and constantly evolving process influenced by factors outside of Cornerstone’s control, including but not limited to search engine algorithms, competitor activity, and third-party platform changes. Cornerstone does not guarantee any specific results, including but not limited to search rankings, visibility, website traffic, leads, conversions, or revenue.

You acknowledge that Cornerstone has no responsibility or liability for the performance of your website, search visibility, or business outcomes at any time, regardless of the cause.

Scope and Approach: SEO Services are performed on a best-efforts basis using industry-standard practices at the time of service. Our strategies, tactics, and implementation methods may change at any time without notice in order to adapt to performance data, industry changes, or search engine updates.

Client Cooperation Required: You agree to provide timely access, information, approvals, and materials reasonably requested to perform SEO Services. Delays or failures in providing such cooperation may impact the timing, execution, or effectiveness of Services, and Cornerstone is not responsible for any resulting conditions.

Keyword Strategy: Cornerstone may conduct keyword research and provide recommended keyword targets. You may provide input; however, final keyword selection and prioritization will be determined by Cornerstone. If you request the use of keywords or strategies against our recommendation, Cornerstone is not responsible for any resulting outcomes.

Content Creation and Implementation: Content created by Cornerstone will follow SEO best practices at the time of creation. Cornerstone may publish, update, or implement content without prior approval where reasonably necessary to perform the Services. If content approval is requested and no response is received within ten (10) days, Cornerstone may proceed at its discretion.

Client-requested revisions are limited to reasonable edits. Substantial changes that conflict with SEO strategy may be declined or treated as additional billable work.

Implementation Authority: You authorize Cornerstone to make technical, structural, and content-related changes to your website and related digital properties as reasonably necessary to perform SEO Services. This may include, but is not limited to, updating content, metadata, internal linking, redirects, schema, plugins, technical configurations, and publishing new pages.

No Performance Obligation; Client Responsibility for Changes: You acknowledge that Cornerstone does not guarantee any results from SEO Services and has no responsibility or liability for website performance, rankings, traffic, or business outcomes at any time.

You are solely responsible for any changes made to your website, hosting environment, content, structure, or technical configuration by you or any third party, including employees, contractors, developers, or other service providers.

If any such changes modify, remove, override, or conflict with SEO-related work performed by Cornerstone, you assume full responsibility for the resulting condition of the website.

Cornerstone has no obligation to monitor, maintain, preserve, or restore SEO-related implementations unless expressly included in the scope of Services.

Any work required to review, diagnose, repair, or re-implement SEO-related items due to changes made by you or third parties will be treated as additional Services and billed at Cornerstone’s then-current rates.

SEO Services will continue during this time and will not be paused, discounted, credited, or refunded for any reason related to such changes.

Cornerstone is not responsible for identifying or notifying you of changes made outside of our control.

Third-Party Platforms: SEO Services rely on third-party systems, including search engines, analytics platforms, hosting providers, and software tools. Cornerstone does not control these systems and is not responsible for any changes, outages, penalties, suspensions, or algorithm updates affecting performance.

Reporting: Cornerstone may provide periodic reports regarding SEO activity, visibility, rankings, or traffic. These reports are for informational purposes only and may rely on third-party data sources, which may vary in accuracy or methodology.

Access and Permissions: You agree to provide and maintain necessary administrative access to your website, hosting account, analytics tools, and any other systems required to perform SEO Services. Failure to provide or maintain access may result in delays or suspension of Services without liability to Cornerstone.

Backups and Archival: Cornerstone may create and maintain copies of your website or related assets for operational, backup, or disaster recovery purposes.

Cancellation: SEO Services may be canceled in accordance with the Agreement and applicable Service Terms. Unless otherwise stated in your proposal, cancellation requires thirty (30) days’ written notice following completion of any applicable minimum term.

You are responsible for removing Cornerstone’s administrative access to any third-party platforms following termination of Services.

Outstanding Fees: Termination or suspension of Services does not relieve you of your obligation to pay any outstanding Fees. You are responsible for all reasonable costs of collection, including attorneys’ fees.

No Refunds: Due to the time, labor, and resources involved in SEO Services, all payments are non-refundable unless expressly stated otherwise in writing.

Limitation of Liability: To the fullest extent permitted by law, Cornerstone will not be liable for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of profits, revenue, business, or data, arising out of or related to SEO Services or third-party actions affecting performance.